South West-based dealer group Vospers has launched a new blog as part of making sure its online experience is as good as the customer experience in the showroom.

The blog will feature advice guides, reviews and interviews with famous names in motoring. The company secured an interview with stunt driver, Terry Grant, holder of nineteen world record driving stunts to date, to launch the site.

Nick Vosper, managing director, said : “Vospers recognises that the customer experience begins with their first click online.

“As a family business we believe that the value we can offer our customer is greater than just selling them a car and our strategy is to provide a professional online resource that will inspire motorists from all over the UK, not just in the South West.

“We’re delighted that Terry Grant was prepared to help celebrate our launch by sharing his story with us.”

The company’s website, www.vospers.com, received the AM Award for Best Dealer Website in 2012.