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Mitsubishi gets behind network's sales of non-franchised cars

Mitsubishi dealers are receiving support from this month in providing aftersales for any used cars they sell.

Mitsubishi Motors in the UK has launched a used car Mitsubishi Service Plan programme, linked in with breakdown cover and other benefit programmes, which can be sold with the non-franchise used cars a  Mitsubishi franchisee may sell.

Managing director Lance Bradley told AM: “We're not aiming to become Kwik-Fit, but where people have bought another used car from one of our dealers, it would be nice to offer programmes that keep them coming back to that dealer for servicing because they obviously liked them enough to buy the car.”

“That's a demonstration of how focused we are on dealer profitability,” said Bradley. “It's also an investment, if that customer keeps coming back maybe one day they'll buy a Mitsubishi.”

A full analysis of Mitsubishi and interview with Lance Bradley will be published in AM's May issue on May 24.

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