E-commerce platform provider 1link says a new enhancement to its Service Network can help franchise dealer groups to win a larger share of the fleet tyre market.
Tyres for company cars and light commercial vehicles can now be purchased via the 1link Network.
With ‘leading distributors and manufacturers’ signed up to provide stock, there’s an online catalogue with pricing and delivery information.
Products from different suppliers can be placed in one basket and there are discounts for volume.
Mike Wise, director of tyre programmes at 1link, commented: “The tyre market is a huge opportunity.
“The average company car has two tyres fitted every year, adding up to sales of around six million units. Yet it is an area where franchise dealer sales penetration is low.
“E-procurement technology could allow a fleet national tyre programme to be constructed in a matter of days, creating a one-stop-shop offering for franchise networks.
“There are also many associated opportunities such as winter tyres, where sales into fleets are rising year-on-year.”