AM100 dealer Pentagon Group has gained its first Kia franchise.
The privately-owned dealer group, headed by Trevor Reeve, has taken on the Kia franchise for Sheffield.
It was previously held by Lookers.
From July 1, Pentagon Kia will trade from a 12-car showroom, with general manager Danny Whitehead at the helm.
Reeve (pictured) said: “I’m very happy to be able to announce this new addition in Sheffield, which is in line with our strategy of growth with new brand partners in existing territories.”
Pentagon already has two Vauxhall and one Jeep dealerships in Sheffield.