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Shell Lubricants announces digital collaboration with

Workbench - Shell Lubricant and WCFMC

Shell Lubricants has agreed a digital collaboration with, the online marketplace for car servicing and repairs.

WCFMC will be making Shell’s lubricant products available to customers for the first time on its platform.

Workshops will have access to Shell technical support, including OEM approvals and specifications support as well as offering oil solutions.

Roger Moulding, Shell Lubricants, vice-president EMEA sales, said: “We recognise that mobile and tablet platforms are now the default for many of our customers and this includes finding the best deals for high quality lubricants like Shell Helix motor oil and for all types of car servicing. 

“ is a leading online player in the UK and we look forward to working with them on this exciting project to grow our online offering to today’s connected customers.”

Al Preston, WCFMC co-founder, said: “Shell’s brand is synonymous with drivers and its products are recognised by both drivers and garage technicians as being world class. 

“Vehicle lubricants are at the heart of all workshop activity and we are delighted to be working with a company whose products are market-leading and are associated with quality and innovation. 

“We have a clear plan forward for the next year in how this collaboration will come together, benefit both businesses and offer increased value to our drivers and garage members.”

WCFMC’s core business connects drivers to locally rated garages and dealerships, with over 8,500 suppliers registered on its platform. 

Almost 70% of its website activity is on mobile or tablet devices – it has received over 350,000 individual service, maintenance and repair jobs posted on its platform. 

Drivers select local garages based on their customer reviews, speed of response and price point.  

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