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Dealerships fail to replace 66% of severely worn tyres

Chris Saunders, business unit director of autoVHC

Vehicle health check provider autoVHC has raised concerns about franchised dealers’ duty of care to customers after its data revealed a failure to replace 66% of servery worn tyres.

The average dealership sold replacement tyres on only 34% of the occasions when either severely worn or faulty tyres were identified during services carried out in July 2017, according to the business.

Data taken from more than 400 franchised dealers across the UK last month revealed that more than 28,000 tyres were recorded as ‘Red’ during vehicle health check processes, meaning serious defects had been found, such as tread depth below the legal limit.

Yet despite this, only around 9,000 replacement tyres were sold, meaning approximately 19,000 dangerous tyres were driven away from dealerships in July alone.

Chris Saunders, business unit director at autoVHC, said the latest data raised questions over the duty of care being exercised by dealers.

Saunders said: “While it is ultimately the motorist’s choice whether a tyre is changed or not, it is extremely worrying to see Red tyres being replaced on only 34% of occasions.

“Red tyres are those that are either severely worn or faulty and often render the vehicle illegal or un-roadworthy.

“The fact that 66% of such tyres are being driven away increases the chances that dealerships could find themselves exposed to repercussions, including potential legal action, should the worst occur, particularly if it is deemed the customer had not been made fully aware of the risks.

“On top of this, failing to sell an average of 50 urgently required tyres per month represents a significant loss of revenue for a service department and plays directly into the hands of competitive rapid-fit operators.”

Saunders said dealerships need to re-evaluate how tyres are being sold to customers as a matter of urgency.

“Such low conversion rates indicate something is seriously wrong in the sales process,” he said.

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  • Neil - 09/08/2017 15:17

    There is nothing wrong with the sales process, it is a fault with the VHC process which allows statistics to be manipulated to justify this sales pitch !