Renault UK has launched a TV marketing campaign through the Discovery Channel for its Kadjar crossover SUV.
It is showing six sponsor idents across Discovery Channel, Quest and DMAX, including the premieres of Marooned with Ed Stafford series two, Gold Divers series five and Robson Green’s Australian Adventure.
In addition to this, Renault will sponsor Discovery Channel’s latest adventure series Sean Conway: On The Edge which follows Conway on a self-supported 4000+ mile, continuous British ultra-triathlon that circumnavigates the entire coast of mainland Britain.
The idents started airing across the three Discovery Channels on April 1 with former Olympian and adventurer James Cracknell in a number of different scenarios with the Renault Kadjar crossover in Snowdonia National Park, northwest Wales.
James Boyer, marketing director, Groupe Renault UK and Ireland said: “Discovery and its sister channels represent the same values as the Renault Kadjar – an appetite for adventure coupled with reliability and trustworthiness.
“The clips show Kadjar in its natural home – the great outdoors – with James pushing the car to its limits. We look forward to this new partnership with Discovery and showing the British television-viewing public what the Kadjar is made of, through the six clips.”
Renault’s brand positioning is ‘Dare To Live’.