AM Online

Nissan, VW and Mercedes lead biggest new car discounts in Q3

Nissan, Volkswagen and Mercedes-Benz are all offering around 20% discounts on some models ahead of the September plate-change.

According to What Car?’s analysis of its Target Price mystery shopper data, dealers across the country have cut cash prices on new cars by an average of 7.68% or £3,066.

The Nissan Qashqai can be had with a 20.9% saving from dealers, while Volkswagen’s Touran is available with a 20.5% discount, while the Mercedes-Benz E-Class saloon is being offered with a 19.1% saving.

Across powertrains, diesel vehicles are available with the highest savings, with the average discount at 8.46% or £4,547.

Electric and hybrid discounts have steadily risen since the beginning of the year, with the average electric car offered with a 4.73% or £2,208 cash saving in August.

Steve Huntingford, editor of What Car?, said: “Normally September is the second-biggest month for new car registrations after March, but this year’s lockdown means it has the potential to eclipse all other months.

“With all sales now crucial to the industry’s efforts to recover from the effects of the Covid-19 there are some terrific discounts available to try and tempt car buyers back into showrooms.

“Our team of mystery shoppers is constantly scouring the market to set our Target Prices, and the evidence is that for certain types of car, this is a great time to be buying.”

Top 12 Target Price cash savings

Model Trim OTR % Cash Saving TP Cash Saving**
Nissan Qashqai 1.5 dCi N-Connecta £26 770 20.90% £5,471
Volkswagen Touran 1.5 TSI EVO SE £28 905 20.50% £5,676
Mercedes-Benz E Class E220d AMG Line Edition 4dr 9G-Tronic £41 710 19.10% £7,653
Suzuki Sx4 S-Cross 1.4 Boosterjet 48V Hybrid SZ4 £20 759 17.50% £3,501
BMW 2 Series Coupe M240i Step Auto £41 550 16.90% £6,655
Nissan Micra 1.0 IG-T 100 N-Sport £17 525 16.20% £2,794
Seat Ibiza 1.0 SE £16 475 16.10% £2,609
Vauxhall Grandland X 1.2 Turbo Griffin £28 855 15.90% £4,423
Seat Ateca 1.5 TSI EVO SE £24 750 15.70% £3,852
BMW 5 Series 530e M Sport 4dr Auto £51 545 15.70% £7,930
Mini Convertible 2.0 Cooper S Classic II £25 155 13.80% £3,312
BMW X2 sDrive20i M Sport Step Auto £38 010 13.40% £4,901
** % Cash saving takes into account OTR less delivery and registration fees. Prices correct at the time of writing.        

The latest issue of AM

In this issue - the last ever monthly AM magazine

Maserati's 'hell of a ride' - 2023 is a big year

Cybercrime increasing - recent attacks put focus on awareness and training

PHEV fever could be set to spread

Finance: salespeople must ask awkward questions

Open all hours: how do omnichannel dealers cater for customers any time, anywhere?

How to make car buying truly seamless

Choose your supplier: opening the door on the latest developments from key suppliers to automotive retailers

Read now

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.