AM Online

Motorfinity partners with Ford to offer discounts to frontline workers

Daniel Briggs, Motorfinity's chief executive officer at and Dean Skiba, chief operating officer

Specialist online car retail broker Motorfinity has partnered with Ford to offer discounts on its new vehicles to frontline workers.

As part of the partnership, discounts on Ford vehicles will be offered to individuals working in emergency services, NHS, armed forces, defence and teaching communities.

The partnership follows measures implimented by Ford implemented in the wake of COVID-19 to support frontline workers, including the offer of priority access to Ford Mobile Service, in recognition of their hard work.

Dean Skiba, chief operating officer (COO) at Motorfinity, said: “Since our launch in 2017, we have worked closely with our many motoring partners to ensure we’re constantly bringing the very best deals to the nation’s frontline workers.

“This partnership with Ford Motor Company means emergency services teams, NHS workers, teachers and the defence community now have even more fantastic car savings to choose from and even more opportunities to secure the car of their dreams.

“A new car serves as a valuable lifeline for the many teams who sacrifice their time selflessly to keep the nation safe, providing them with much needed transport especially after clocking up long hours.

Online car retail portal Motorfinity agrees discount terms for eligible customers directly with leading manufacturers and approved suppliers and dealers.

The platform poffers HP, PCP and leasing options to eligible customers. 

Skiba said: “After what has been a really tough 18 months, when many of the UK’s frontline workers have faced huge amounts of pressure, we hope these new deals help to thank them for all their hard work.”

The latest AM industry special issue

The presence of a powerful and active regulator in the marketplace, the Financial Conduct Authority, means there has never been the attention given to the critical driver of new and used car markets, point of sale finance and insurance. 

Plus, with the Consumer Duty soon to be introduced, no automotive manager can afford to relax - or not read our new special report.

The potential risks from failure are substantial. 

Legal experts and finance houses share their views in our Spotlight on Finance & Insurance.

Read now

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.