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DS to be all-electric brand from 2024

DS has confirmed every new model it launches will be all-electric from 2024.

The French premium brand said electrification is “a core part of the DS Automobile strategy” and it has already moved towards offering a plug-in variant of its model range, including the DS 3 CROSSBACK E-TENSE, plug-in hybrid DS 4 E-TENSE, DS 7 CROSSBACK E-TENSE and DS 9 E-TENSE.

DS said 30% of its global sales are currently electric and this has helped to give it average CO2 emissions of 83.1g/km across the business.

The switch to 100% electric vehicle (EV) sales will coincide with the launch of the new DS 4, which will be built using the new Stellantis group STLA Medium platform, which will feature a high-capacity battery with up to 104kWh for a range of more than 400 miles.

Parent-company Stellantis has already confirmed that DS will move to an agency model, with retailers subject to new contracts in 2023.

Béatrice Foucher, DS Automobiles chief executive, said: “The car industry is experiencing a change whose breadth and speed are unprecedented.

“The next developments in legislation and the EV ecosystem provide opportunities that we want to offer to our customers who already like our electrified range."

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