Mazda’s UK dealer network has been named Best Fleet Dealer Network for its sales activities thanks to feedback delivered to the 2017 ExpertEye Awards.
Recognised as the manufacturer providing the best service to fleet drivers in the ordering and delivery of vehicles at the event which saw Norton Way Group handed best fleet dealer group and the Mercedes-Benz network handed the honours for its aftersales work.
ExpertEye’s chairman and founder, Rick Yarrow said: “To win an ExpertEye award you need to be meeting the needs of the fleet sector and company drivers better than anyone else.”
The manufacturer categories are based solely on feedback from 60,000 drivers surveyed in ExpertEye’s Touchpoint survey, which contacts drivers after key moments such as vehicle delivery or servicing.
Commenting on Mazda’s win in the sales category Steve Tomlinson, Mazda UK’s head of fleet operations, said: “At Mazda we’ve always had a focus on being easy to do business with and so providing an excellent customer experience is a key focus for Mazda UK and our dealers so I’m delighted that our dealer network has been acknowledged by fleet customers as providing the best ordering and delivery experience in the industry.”
The Experteye award is the latest success for Mazda, following its Manufacturer of the Year award at the AM Awards 2017.
The launches of the new MX-5 and CX-3 in 2015 meant the Japanese brand benefited from a full first year of sales of the new models in 2016 as well as the launch of the Mazda 3 hatchback.
The new models helped the brand to achieve 43,609 registrations across the year, up 2.43% on 2015’s 25,504.