BCA has attributed a spike in sales penetration on its Live Online platform to a “weekend of heavy snow”.
BCA recorded a new sales penetration high of 38.4% on December 11 on the platform which recently yielded recrod results with over 105,000 visits over a week in October.
Generally, the growth has been attributed to high buyer demand and a raft of innovations to aid the purchase process.
But BCA’s managing director of remarketing UK Stuart Pearson put this month's resul;ts down to the seasonal snowfall. He said: “After a weekend of heavy snow and terrible driving conditions across much of the UK, Live Online gave buyers the chance to participate in the UK’s biggest vehicle exchange.
“Our fast-growing online audience of professional buyers can purchase stock 24/7 confident in the knowledge that vehicles will be delivered to their retail premises quickly and efficiently.”
BCA Live Online allows remote buyers to compete with auction hall bidders in real-time, bidding and buying vehicles as they pass through the auction hall.
Users can access catalogues, appraisals and BCA Assured reports on screen as they bid.
Live Online customers also gain dedicated access to e-Auction, Bid Now, Buy Now sales and 'Offsite' stock that is located at a vendor's facility, featuring vehicles that are exclusively offered online.
BCA has invested in mobile technology to allow buyers to bid ‘virtually’ via iPad or iPad mini. The system is optimised to run on Wi-Fi or 3G connection, meaning it can be used almost anywhere.
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