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Rio Ferdinand opens new Aston Martin Park Lane showroom for Stratstone

Rio Ferdinand at Stratstone's Mayfair Aston Martin showroom

Stratstone marked the completion of a refurbishment at its Park Lane showroom with an official opening carried out by form Manchester United and England footballer Rio Ferdinand.

The newly updated flagship Mayfair facility, which is operated by Pendragon’s premium arm, attracted VIP guests and customers to a special ribbon-cutting event to celebrate the continued success of the facility which has been open for almost two decades.

The refurbishment, has seen the dealership receive a realigned frontage and the installation of new “seamless glazing”, which allows more light to enter the showroom.

The upgraded dealership, officially opened by Aston Martin president of the UK region, Dan Balmer. Balmer said: “As a luxury brand it is vital for Aston Martin to have a bold presence in London’s Mayfair.

“This refurbishment ensures that one of our flagship dealerships looks more stunning than ever on Park Lane.

“It is truly a place that our customers will enjoy visiting, where they can immerse themselves in the Aston Martin brand.”

Customers at Stratstone’s Aston Martin facility in Mayfair are able to peruse six Aston Martin sports cars, including the brand's flagship Valkyrie supercar (pictured), which is on display in the showroom.

They can also access the full portfolio of ‘Q by Aston Martin’, the brand’s bespoke personalisation service, via dedicated specification lounges.

Trevor Fussey, managing director for Stratstone Aston Martin, said: “The refurbishment of our Mayfair showroom is a significant investment that will allow us to continue to provide distinct and memorable experiences for our customers.

“It was a pleasure to attend last night’s launch event and we look forward to welcoming customers new and existing to the showroom and showcasing the state-of-the-art facilities and unique experiences we can offer.”

The opening of the newly refurbished Aston Martin facility comes as Pendragon, Stratstone’s owner, released annual financial results which showed a 4.5% increase in turnover, to £4.74 billion, but a 19.9% dip in underlying profit before tax.

The AM100’s second-placed retail group by turnover is currently re-assessing its premium brand portfolio as part of a bid to reduce its investments and realise greater profitability.

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