Drive Vauxhall has credited training provided by EMaC for playing “a key role” in the success of its service plan sales success after seeing 200% growth in two years.
The Leicester-based retailer’s partnership with EMaC, a subsidiary of Innovation Group, saw sales, aftersales and accounts teams, receive training so that they fully understood the benefits of service plans for the business and customers.
In addition to monthly ‘new starter’ courses undertaken by EMaC, Drive Vauxhall benefits from regular refresher training sessions to ensure the established team remains motivated and focused.
Ashley Connell, group business development manager at Drive Vauxhall, said: “Drive Vauxhall has seen a 200% increase in the sale of service plans since we partnered with Emac for support and training.
“The partnership initially enabled us to identify where change was needed and how to implement new processes, in order to secure more sales.
“We’ve also enhanced staff incentives, such as changing payment plans and commission for staff who sell service plans, as well as run internal competitions, all of which have resulted in creating greater motivation amongst the team.”
John O’Donnell, managing director of EMaC, said: “We know that a dealer’s commitment to securing a sale is crucial to the success of service plans, which is why we place such a strong emphasis on maintaining support to ensure dealers are adequately armed to help their customers make an informed decision.”
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