Sophus3
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Market Insight 11 NovBrands websites fail to win test-drives for dealer networks
Manufacturers’ websites need to do more to turn car searchers into test-drivers and to support their dealer networks.
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Market Insight 30 MayExtinction Rebellion's London protests boosted car buyers’ EV interest
Car buyers interest in electric vehicles (EVs) peaked following disruptive protests by environmental activists Extinction Rebellion in London last month.
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Supplier News 15 AprCarwow YouTube subscribers leap to two million
Carwow has celebrated hitting two million subscribers on its YouTube channel, following a record breaking eight months.
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Manufacturer 1 MarTesla’s store closures plan could accelerate industry-wide shift online
Tesla’s plan to close many of its physical retail stores as it shifts towards an online sales model will “force the whole industry to accelerate the move to online car sales”, it has been claimed.
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Digital Marketing 28 FebRenault topped European car marketing spend rankings in 2018
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
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Digital Marketing 26 Feb
Car brands’ YouTube views now outstrip website visits, Sophus3 finds
Car manufacturers’ YouTube video content gained greater traction than their own websites for the first time in 2018, according to a new study by digital marketing specialist Sophus3.
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Digital Marketing 20 DecEVs and hybrids remain fourth-ranked sector among online researchers
Electric vehicles (EVs) and hybrids remain the fourth-ranked vehicle search criteria among potential car buyers researching their next purchase online, according to Sophus3.
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Market Insight 2 Nov
Study reveals influence of marketing via publisher sites on car buyers
Targeted commercial messages within premium automotive publisher sites can increase traffic to a brand’s website by 67%. That’s the key finding from a new white paper published today from independent digital intelligence and marketing consultancy, Sophus3.
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Digital Marketing 28 FebGenerating a car test drive lead online costs £3,430, reveals Sophus3
Car buying insight specialist Sophus3 has revealed that is costs an average £3,430 to generate a test drive via online marketing.
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Digital Marketing 28 Sep
Online finance key as consumers become brand agnositic
Finance must no longer be an afterthought as consumer habits shift away from “bricks and mortar” to “clicks and mobile”.
