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EMaC Aftersales Academy offers free training to boost retention

EMaC will provide free training to motor dealers to help them maximise aftersales opportunities.

The Service Plan provider has launched a new Aftersales Academy, following a successful trial with Snows Group.

It includes on-site workshops, webinars, incentives, hosted events and awards for star performers. The modules offer interactive group activities, discussions and self-directed learning to meet a range of learning styles and support an individual’s personal development.

Phil Maddison, director of Snows Group, said: “We work hard to continually support a motivated team at Snows, enabling individuals across our franchises to be confident in delivering on our key strategic objectives. Without them, our business would not be the success it is, so it is vital that we give them something back. The new EMaC Aftersales Academy helps us achieve this. 

“The training has been incredibly well received by everyone at every level. EMaC has delivered a holistic training programme that will benefit every element of our aftersales activity.

The staff members involved have also broadened their own skillset and the learning will contribute significantly to their ongoing personal development.

“We will definitely look to repeat this experience, with competition already mounting amongst employees to claim the ‘Rising Star’ and ‘Training Excellence’ awards.”

To shape the Academy’s content, EMaC has drawn upon its experience of managing a live book of 1.7 million consumers and working with more than 2,000 dealers. Prior to its launch, EMaC conducted a pilot with its own employees to enable it to test and fine tune the training modules. This feedback was key in ensuring the content is relevant, engaging and accessible.

EMaC says the Aftersales Academy has been designed to fit alongside a dealer’s own training programme, to fully maximise its return.

Emma Sidley-Wiltshaw, EMaC’s learning and development manager, added: ““The EMaC Aftersales Academy has been designed to support our clients’ key assets, their people, by delivering an extensive learning and development programme. We are investing in supporting the success of our clients so that the only thing they need to invest in, is the time and commitment of their people."



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