AM Online

CarGurus launches WhatsApp integration to UK marketplace

Wendy Harris, vice president of European sales at CarGurus

CarGurus has announced the integration of WhatsApp to its online used car marketplace, allowing dealers to ineract with customers via the social media app.

CarGurus said that much like the existing managed text/chat functionality, the WhatsApp integration would provide a fully managed communication program where specialists answer questions on behalf of dealers and deliver lead information directly to a CRM system or specified inbox.

Wendy Harris, vice president of European sales at CarGurus, said: “The integration of WhatsApp to the CarGurus platform demonstrates our commitment to continually develop tools that deliver improved ROI for our dealer partners.

“It is especially impactful as it delivers a better consumer experience for car buyers, who benefit from faster response times and the convenience and familiarity of communicating via WhatsApp’s popular messaging service.”

In May, CarGurus hailed online reputation management is a key ‘area of opportunity’ for car dealers during Covid-19 lockdown as its research revealed that half of consumers choose a dealer based on online reviews.

CarGurus’ also says the integration of WhatsApp has the added benefit of freeing up dealers’ time to respond to emails, answer phone calls or manage walk-in customers. Dealers are provided with a full transcript of conversations.

Concerns about personal finances topped the list of Covid-19 challenges for dealership staff in a new CarGurus survey, with 41% of respondents saying they were struggling financially.

WhatsApp has been popular amongst car buyers on CarGurus, with WhatsApp lead volumes for UK paying dealers growing at 10% week-on-week according to CarGurus.

The WhatsApp feature is available now at no additional cost to all paying CarGurus dealers in the UK.

The latest issue of AM

In this issue

Livingstone Motor Group: MD hungry for growth

Car retailers to ditch traditional KPIs in 2023

AM Awards 2023: put your name forward for a confidence-boosting win

Race is on for premium segment's 'magic money tree'

New car registrations grow for fourth consecutive month

Finance: subscriptions market continues to mature

When will car subscriptions become mainstream?

Change ahead for point-of-sale finance

Launch report: GWM Ora Funky Cat

 VIDEO: 14 Automotive Management Live sessions

Read now

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment

Comments

No comments have been made yet.