Park’s Motor Group’s BMW Hamilton dealership has claimed the German premium car brand’s Retailer of the Year award for 2020.

The Hamilton-based AM100 car retail group, which also claimed the franchise’s Regional Group Retailer of the Year award and Aftersales Award, impressed across a range of categories including Aftersales, Marketing and Financial Services, BMW said.

Park’s Motor Group head of brand, David McBennett, also received a personal award for his dedication to the industry and impressive leadership at the annual BMW Retailer of the year awards, which was held virtually due to the COVID-19 pandemic.

The BMW UK dealer awards followed thoe the annual awards for its Mini UK sister brand last month.

Graeme Grieve, BMW Group UK’s chief executive, said: “It’s important that we recognise the incredible efforts of our retail teams after such a challenging year.

“We launched a host of new and enticing models - including the BMW 4 Series Coupé - and our retailers rose to the challenge.

“Our dedicated teams ensured BMW customers received an outstanding experience, whether their interaction was face-to-face in the showroom, or virtual during lockdown periods.

“I’m always proud of our retailers but over the past year they’ve demonstrated how important they are to the automotive industry and our customers.”

Upon receiving his personal award, David McBennett, head of business at Douglas Park Hamilton, said: “Everyone at Douglas Park BMW is delighted with the recognition of our achievements, winning not only four category awards but also the ultimate accolade of BMW Retailer of the Year for the second time.

“Whilst the team might have changed in the 19 years since we last won, I greatly appreciate the support, dedication and willingness to strive for unparalleled levels of service from everyone involved in the business and I am extremely proud of everything we continue to achieve together.”

The other BMW UK retailer awards category winners were:

• Owner Driver Retailer of the Year – JKC
• PLC Retailer of the Year – Sytner Coventry
• Retail Sales – Cotswold Hereford
• Financial Services – Rybrook Wolverhampton
• Marketing – Sytner Group

Last year BMW’s new car registrations in the UK totalled 115,476 – 31.97% down on 2019’s 169,753 – in a market down 29.4%.

Among the OEM’s big new model launches of 2020 was the new 4 Series, while 2021 will deliver an electric vehicle (EV) revolution at the brand.

This year will see the introduction of the fully electric iX3 and iX SUVs and the new i4 compact saloon.