Amazon is to begin selling cars online in a partnership with Fiat Chrysler Automobiles.
The online giant will begin sales in Italy of three models, the 500, Panda and 500L.
To boost the appeal of an online car purchase, Amazon will offer an additional discount of up to a third on top of existing offers.
However, in researching the partnership FCA found that while half of the Italians surveyed were happy to buy a car online, 97% still wanted to pick it up at a dealership.
So, after buyers complete the online transaction, Amazon will ask them to choose a dealership where they will complete their purchase and pick up their car.
The vehicle should be ready to collect two weeks after purchase.