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Toyota and Lexus launch Amazon retail channels for UK customers

A display of Toyota GR models, including the Yaris, Supra and GR86

Toyota and Lexus have teamed up with Amazon to launch new online stores which aim to harness the convenience of online shopping for their customers.

The Japanese car brands revealed the “open all hours” concept, selling both parts and accessories for both current and recent models.

Asked whether vehicles would be sold via the platform in a development of the new partnership with the global online retail giant, a spokesman for the brands said: “Not at this stage”.

A statement issued by Toyota and Lexus this morning said that the new Amazon stores would be building on their initial inventory and would eventually offer thousands of different items, ranging from brake pads and wiper blades to boot liners, roof bars and carpet mats.

Rob Giles, Toyota (GB) customer services director, said: “We are always looking at how we can improve our service to customers, which includes making it easy and convenient for them to obtain the items they want for their vehicle whenever they need them and wherever they are.

“These new stores give our brands an official presence in one of the UK’s most popular online shopping services, while retaining all the quality and performance guarantees our customers expect.

“The range available is impressive and expanding fast, covering every aspect of vehicle ownership, from wear-and-tear items to accessories that people can confidently fit themselves.”

Gazoo Racing-branded products will also be part of the online stock offered via Amazone.

All items are “protected by the same guarantees as if purchased from other Toyota and Lexus official retailers”, Toyota/Lexus said.

Toyota said that its UK franchised car retail network will remain “the expert point of contact” for car buyers after launching an online sales solution in the wake of the first COVID-19 lockdown, in the summer of 2020.

Its introduction followed a pilot at the end of 2019, which allowed buyers of new Aygo and Yaris to complete the whole purchase process online.

Amazon's previous car retail partnerships have included a tie-up with Volvo Car UK which aimed to offer potential customers convenient access to its vehicles with a ‘Prime Now test drives’ initiative.

As long ago as 2016, meanwhile, Amazon began selling cars online in a partnership with Fiat Chrysler Automobiles (FCA), in the brand's native Italy.

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