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Mobile user growth fuels record traffic for Aston Barclay

Aston Barclay CEO Neil Hodson (left) and non-executive chairman Lawrence Vaughan

Aston Barclay has credited the success of its new Buyer App with soaring online traffic from mobile devices.

Mobile users accounted for 50% of web traffic for the independent remarketing specialist in October after over 3,000 people downloaded the new app in the past three months.

The development has led to record traffic of 115,000 visits and over one million monthly page views during the month.

Aston Barclay said that 13% of online bids are now come from mobile and in some cases users are bidding using the App in the auction hall to avoid detection from rival buyers.

Chief executive Neil Hodson said: “Our mobile vision was to replicate the success of the Uber app which makes it quick and easy for a customer to connect with a car.

“Amazon’s ability to suggest products to consumers live online has provided inspiration for our next App release where we will push stock to a buyer’s phone based on our knowledge of their historic buying habits.”

He added: “Geo location technology enables us to connect with a buyer when they arrive at an auction and automatically update them on relevant stock in that day’s auction. It’s all about using our data in a different and more intelligent way.”

In December Aston Barclay has plans to launch its new Vendor App which will connect the vendor and the buyer for the first time to share offers, special deals and incentives.

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