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GForces releases positive Gubagoo partnership results, amid 'industry attention'

Tim Smith, chief commercial officer, GForces

GForces’ partnership with Gubagoo has seen 50 retailers sign up to a new customer communications solution, having only launched in December last year.

The retailers that signed up via GForces include non-GForces clients, such as Jennings Motor Group.

GForces’ group strategy director Tim Smith (pictured) said: “The high demand we predicted for Gubagoo is clearly there and as proud as we are of the performance and functionality of our own NetDirector platform and software, we know that Live Chat is going to become the absolute preferred channel for the connected car buyer.

“We’re therefore just as proud to make what we consider the best chat product in automotive retail available to the entire industry.”

Gubagoo’s chief executive, Brad Title, said: “We want to make connecting consumers and retailers as easy and as profitable as possible.

“That means no hidden costs from us, just the right access to your business at the right time. Buyers want to be able to tap into the expertise and advice offered by retailers on their own terms.

"By providing that, the dealers we work with see significant increases in leads and conversions coming from their websites.”

Birchwood Group are a GForces client who can back this claim with “significant results”.

In January, they saw a chat-to-lead conversion using the Gubagoo platform of 52.41%. This was an uplift of 95.71% compared to a previous Live Chat provider.

Birchwood’s marketing and IT director, Paula Kemp, said: “The majority of chats are more engaged, and offer more information than our previous solution.

“I am looking forward to working with the Gubagoo team over the coming year, so we can further enhance our customer experiences whilst improving our conversion rates.”

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