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Free webinar TODAY: Is your car dealership GDPR ready?


AM is hosting a free webinar this morning which will help car dealers deliver a positive answer to the question ‘Are you GDPR ready?’ in association with eDynamix.

AM joins forces with eDynamix to host the online offering, which will see webinar chairman and AM editor Tim Rose take to the internet alongside Steve Ure, eDynamix’s strategic account manager, who will offer some last minute insight into the new data legislation.

Coming just two days before the GDPR becomes law, the webinar will take place between 11am and 11.45am today and will address the issue of the circumstances in which car dealers can continue to use customer data in their communication and marketing.

Among the topics set to be covered are:

1. Capturing consent within daily processes .

2. Measuring consent capture rates.

3. Managing duplicate customer records.

4. Re-consenting existing customers.

The 45-minute webinar will look at ensuring dealers understand the GDPR and can shape their business' marketing practices to ensure compliance.

To register for the free webinar, visit 

Click here for digital marketing best practice and procurement insight

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