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Eurorepar to host free digital marketing webinar

A Eurorepar workshop

Eurorepar Car Service will host a free-to-attend live webinar on August 8 to help motor trade businesses boost their digital presence.

The webinar will contextualise and examine the challenges facing the UK’s motor trade business owners and promises “invaluable” guidance and advice from Eurorepar’s team.

‘Motor trade marketing in the digital age with Eurorepar Car Service’ will take place at 1pm on Monday, August 8.

Interested parties can sign up for the online event at . The full presentation will also be available to view on the same link, or on Eurorepar Car Service’s YouTube Channel after the event.

Eurorepar believes that garage professionals must pay greater attention to their online presence. It says 46% of drivers use the internet to book their car service, while 50% of people questioned decided not to visit a repair centre due to a lack of information on the company’s website. The company produced a short video to highlight its message.

Nick Taylor, general manager of Eurorepar Car Service UK, said: “The past few years have seen an explosion of e-commerce, with consumers increasingly turning to online channels to research, book and review goods and services. The automotive aftermarket is not immune to these developments, so any garage owner looking to maximise their earning potential cannot afford to neglect their digital skills.

“This is the way the market is heading, and we at Eurorepar Car Service are well placed to guide our network members in the right direction, helping them to remain competitive in a challenging new environment.”

Many car dealers are still “missing out on the full potential of digital retailing” according to a joint report created by Auto Trader, ICDP and the National Franchised Dealers Association (NFDA).

While those who rapidly accelerated their development of online retailing in response to remote selling stipulations enforced by Government's COVID-19 mitigation measures are reaping the rewards of more efficient sales and positive customer engagement, many have yet to embrace technology, it found.

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

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Click here for aftersales best practice and procurement insight

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