Jaecoo gaining rapid traction in personal leasing market

New Chinese brand Jaecoo accounted for 3.1% of all personal leasing enquiries and into the top 10 manufacturers, according to data from Leasing.com.

Mike Fazal, Leasing.com chief executive, said: “If you’d told me a year ago that Jaecoo would be challenging household names in the top 10, I’d have raised an eyebrow.

“But what we’re seeing is a genuine appetite for something different: high-spec, hybrid-focused vehicles with price tags that make people sit up and take notice.

“Jaecoo isn’t just entering the UK market, it’s outperforming more established Chinese competitors and getting straight onto consumer shortlists.”

Jaecoo dominates hybrid leasing

While many Chinese manufacturers are finding success in the EV space, Fazal said it’s Jaecoo’s hybrid strategy that’s helping it dominate.

It now claims 10.3% of all hybrid leasing enquiries, making it the third most popular hybrid manufacturer in the UK, behind only Hyundai (22.6%) and Nissan (22.2%).

Fazal said: “The days of assuming hybrids are just stepping stones to full EVs are over. 

“Many drivers now see hybrid tech as the sweet spot, with fewer charging compromises, better efficiency and increasingly impressive range.

“If Jaecoo keeps this momentum up, I wouldn’t be surprised to see it starting to knock on Nissan’s door to become one of the UK’s top two hybrid brands.”

Leasing as a route to market for new brands

Fazal said established retail networks can take years to build, but leasing gives new brands an immediate route to market.

He added: “That’s why we’re seeing Chinese manufacturers prioritise this channel, and why Jaecoo in particular is landing so hard and so fast.”