AM Online

The AA and AX partner for accident aftercare initiative

Lucy Woods, chief executive at AX

AX will provide mobility options to members of The AA's breakdown service and AA motor insurance customers as part of a new partnership agreement.

It will also support AA’s plans to utilise its end-to-end capabilities in the insurance and breakdown sectors.

Tim Rankin, managing director of accident management at the AA, said: “Our agreement with AX represents just a first step in transforming our accident management proposition to our members and insurance customers.

“Keeping our members mobile, in collaboration with AX, we will be focused on removing the friction following an accident and allow our Members to resume their journeys with the minimum of fuss.

“Together with AX, we have designed a programme that will lead the sector with its customer promise and commitments.” 

AX’s customer service and data will add to the AA's tools, ensuring it can access data that will provide a view into every claim to ensure transparency is found.

AX will begin supporting AA members this month, and it is something that Lucy Woods (pictured), chief executive at AX is ‘delighted’ about.

She said: “We are naturally delighted to be working alongside the AA and by the confidence they have placed in our approach, processes and technology.

“We are proud to stretch ourselves and take the next steps in improving the customer journey and overall experience for all parties, whilst at the same time delivering on our partner expectations of revenue potential.

“I am certain that great service helps customer retention and by default stimulates further growth.

“We’re now looking forward to replicating our success with the AA in the years to come.”

AX’s support will ensure accident assistance services provided by both the company, and The AA, will come with exceptional customer service, whilst providing vital data as quickly as possible.

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