Car retail bosses will share insight and advice on how businesses can improve their "vital" customer experience strategies through technology in a free AM webinar.

Peter Vardy Group chief executive Peter Vardy, Pebley Beach managing director Dominic Threlfall and Clive Brook Volvo managing director Clive Brook will feature on the panel for the online event set to take place at 2pm next Tuesday (July 20).

Keyloop is the sponsor of the webinar and panellists will also be joined by Sarah Savory, senior product manager at the automotive retail software specialist.

Hosted by AM news and features editor Tom Sharpe, the free 45-minute webinar is the latest in a series of ‘General Managers' guide to’ presentations and is entitled 'A General Managers' guide to... Improving the Customer Experience Through Technology'.

• Car retailers are encouraged to sign-up for the webinar, by clicking here, to guarantee their place.

Peter Vardy Group has been on the front foot with its adoption of online retail technology and remote sales and plans to sell 50% of its vehicles online by 2023.

Like many businesses in the sector, the pace of change has accelerated still further in the post-COVID period of 2020 and 2021.

“There’ll be a lot to debate in the webinar,” Vardy told AM. “The pace of change has been staggering.”

Pebley Beach boss Threlfall has been consulting other businesses on how to improve their digital practices since he stepped back slightly from his MD post.

He said: “With all the technology retailers have at their hands now, so much of the sector’s customer service function is the result of good, solid processes.

“Get those things right and customers will get used to a consistently high level of relationship.”

Brook said his business’ customer contact strategy had been transformed over the past 16 months, meanwhile.

He said: “The importance of video has escalated dramatically. It’s proved a vital tool in interacting with our customers.”