AM Online

Learn to prosper in a turbulent online marketplace with CarGurus and PistonHeads

CarGurus logo

Experts from CarGurus and PistonHeads will offer tips on how to gain online market share in an increasingly turbulent marketplace at AM Live next month.

The automotive retail industry’s biggest exhibition conference is back in person at the NEC, near Birmingham, on November 11 and Nathan Quayle and Dan Delderfield, both national account directors at CarGurus/PistonHeads, will dive into the data and consumer insights the business has gathered over the past 18 months.

AM Live logoRegistrations are open now and free to automotive retail professionals.

This special Digital Theatre session will look at how retailers can leverage this data and the changes in consumer behaviour to uncover new opportunities.

Nathan Quayle, CarGurus and PistonHeadsQuayle said: “Our presentation will look at some of the positive opportunities that have arisen.

“We’ll talk about consumer habits and how that’s shifted, including on the supply side and then also demand creation.”

Delegates can expect to hear tips from the dealer groups that emerged from the Covid-19 pandemic more strongly than others and what made the difference to successfully align teams with the latest digital innovations and processes.

Dan Delderfield, CarGurus and PistonHeadsDelderfield said: “Automotive retail moves so quickly and the day-to-day is so busy that sometimes it can be difficult to reflect and so our session will offer that opportunity.

“Those businesses that have been more proactive during these challenging market conditions have emerged very strongly.”

The session will also look at how dealers are approaching pricing online, particularly in the context of the current market conditions where used vehicle values have spiked to new levels.

Delderfield said: “Being able to increase used vehicle margins right now is great, but what happens when things start moving the other way as prices eventually start to realign?”

Quayle said those retailers that have put in place daily pricing reviews have been able to successfully steer through the market volatility.

Delderfield and Quayle will also investigate how changing consumer behaviour should inform a dealer group’s approach to search and marketing, as well as the opportunities available to connect with different customer demographics.

Delderfield added: “We’re hoping this review of the best processes and philosophies will prompt some open questions dealer groups can ask themselves to think about their own approach in the future.”

CarGurus/PistonHeads’ session is just one of the 12 presentations across the packed schedule on the day across three theatre areas, including Operational Excellence, Digital and Inspiration.

The agenda for AM Live is available to view online and for more information and to book your free place visit


Diary date: Automotive Management Live 2022

Automotive Management Live  - new for 2022 - the EV Zone

The UK's leading event for motor retailers - November 10.

​Automotive Management Live welcomes motor retail managers from across the UK to shape the future of the industry and network with peers and suppliers.

Join us to:

  • Be part of a host of digital and retail sessions covering the hottest topics in the automotive industry right now
  • Obtain an at-a-glance holistic view of some of the key industry challenges through insightful keynotes
  • Meet over 75 leading industry suppliers showcasing their latest product offering and putting forward new innovations
  • Stay ahead of the curve by learning what's new in the industry and how changes in the digital and retail landscape will impact you and your business.

Venue: NEC, Birmingham


Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.