Combine marketing with service for the best results, says Tony Willard
The relationship doesn’t end when you sell the car. Brian Milsted explains why
The rise of new media in recent years has opened up unique marketing possibilities for the automotive trade.
Dealerships need to make the most of customer enquiries, reports David Ross
The Society of Motor Manufacturers and Traders and the Department of Trade and Industry have today published a joint study into the UK’s automotive engine industry.
Peugeot's 307 hatchback, estate, SW and CC models get the brand’s ‘shark’s nose’ grille from September.
High quality video pictures are being trialled by broadband providers NTL and BT, which may make ‘virtual dealerships’ a possibility in the near future.
Ford has announced the winner of its Ford Focus Five Step Walkaround competition.
Hella, the aftermarket parts provider, has commenced trading on the eparts’ trading exchange, following a trial period.
Discounts granted to new car buyers across Europe have reached an average of €3,200 (£2,350 or 16% of list price), according to a new study by the German consultancy B&D Forecast.
The European Commission is putting new pressure on vehicle manufacturers to clean up vehicle emissions.
A dispute between Britain’s general trade union – the GMB – and the AA over working conditions could hit customers needing breakdown and recovery support if a strike is called.
The Ford Fiesta is the most popular car amongst the under 25s, according to a new survey from insurer, Hyperformance.
Franchised dealers have been urged by the RMI to reject the ‘master-servant’ attitude which currently rules their relationship with vehicle manufacturers.
MG Rover’s pension deficit grew by £100m to £495m in the carmaker's dying days.
Ford has issued its second profit warning of the year and announced 1,700 job cuts among white-collar staff in North America, due to poor sales.
Volkswagen is to give its Beetle a makeover this September.
British motorists are collectively wasting more than £1bn every year by failing to keep an eye on their tyre pressure, according to analysis from Avon Tyres.
Here’s 18 carat-proof that Vauxhall’s renaissance is complete – almost. “The new Astra is a fabulous piece of design, as handsome and as ‘right’ as any Ferrari.
Direct marketing (DM) must have the support of clear brand thinking, but it’s an area that is too often overlooked. The two can be successfully combined, from both the agency and the client perspective.
Pay per mile will become a reality if the Government gets its way. It’s set to replace both road and fuel tax, though there’s no guarantee that fuel tax, which with VAT accounts for 75% of the 85p-plus price for a litre of unleaded, will be completely dropped.
Repanet, the Standox bodyshop support programme, is close to signing two non-fault credit hire companies in the UK.
MVRA founder and chief executive Mike Monaghan has appointed a managing director in order to allow him to concentrate on promoting the organization to insurers and new members.
The architect of so-called ‘labour only’ schemes for bodyshops, David Neave, claims services director of the Royal & SunAlliance Insurance Group, is to leave the UK’s third largest motor insurer by mutual consent.
Allegations that North American bodyshop franchisor, Fix Auto, is asking repairers to sign one- sided agreements have been refuted.
KPMG administrators dealing with collapsed work provider Accident Repair Management Services (ARMS) are confident that its creditors will get all their claims settled in full.
Thatcham’s Apprentice Training Centre, launched last month to provide training for the body repair sector, has been awarded Centre of Vocational Excellence status by the Learning and Skills Council.
In Scotland everybody knows Sir Arnold Clark. Visit almost any town and you’ll pass one of his dealerships – they’re dotted everywhere.
Mazda is claiming an industry first with the imminent Europe-wide launch of a digital service record (DSR) that will come to its UK network this September.
Bridgestone has confirmed it has made a bid to buy workshop chain Kwik-Fit as part of its ambition to increase its market share in Europe.
