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Dacia announces England Rugby League sponsorship

Dacia Rugby League

Dacia has become the principal partner of England Rugby League ahead of this year's Denver Test and International Series against the New Zealand Kiwis. 

The four-year deal will see the national teams playing shirts displaying the Dacia logo across England Men’s, Knights, Academy, Youth, Women and Wheelchair teams, until the end of 2021, including the next Rugby League World Cup which will be held in England.

In 2017, Dacia also extended its support by becoming Principal Partner of England Wheelchair’s Rugby League team for the 2017 World Cup held in France, which saw the brand feature on the team’s playing shirts throughout the tournament.

Dacia UK's head Louise O’Sullivan said: “We’re very proud to be extending our association with Rugby League to become the principle partner of England teams across all ages, genders and abilities.

"The inclusivity and community nature of the sport were some of the core values that we recognised when we first started our relationship with the Rugby Football League and they continue to be central to our plans as we move forward in our new role.”

Interim Rugby Football League chief executive,Ralph Rimmer, said: “Dacia has been a fantastic supporter of Rugby League throughout its time involved with the sport, from grassroots level to Betfred Super League and their commitment is shown through the extension of its partnership to include all the England Rugby League teams.

“We have been working closely with the Dacia team on this new partnership for a number of months and I know that this long term deal, that sees them involved with England until after the 2021 World Cup, will be a great benefit for the sport and for them.”

Fans will first see the partnership in action when the 2018 England Rugby League kit, produced by hummel, is launched on June 18. 



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