Volkswagen has launched 48-hour test drives for prospective e-Golf buyers alongside a television advertising campaign to promote the adoption of its electric vehicles (EVs).
Ahead of next year's launch of the forthcoming ID.3 – the first in a new generation of VW EVs – the German car manufacturer said that it was keen to highlight the “charm” of its current emission-free hatchback.
Tim O’Donovan, electric vehicle product marketing manager at Volkswagen UK, said: “The charm of the e-Golf is it has all of the talents of the familiar Golf hatch, with the simple addition of an electric powertrain.
“What the new 48-hour test drive offers is the chance for people to learn first-hand how simply the e-Golf will fit into their lives.
“The two-day experience lets people challenge the e-Golf with all sorts of scenarios particular to their car needs, and for the e-Golf to demonstrate its numerous qualities.”
Prices for the e-Golf starts at £30,340 in the UK, and the hatchback offers a range of up to 144 miles (WLTP).
Its electric motor produces up to 136PS and ensures that it is exempt from London’s Congestion and Ultra Low Emission Zone charges, while road tax is currently rated at £0.