Nissan will launch 15 electric vehicles (EVs) by 2030, as part of its Ambition 2030 strategy.

The Japanese car maker company says it plans to introduce 23 new electrified models - including hybrids - within the next 10 years.

The vision supports Nissan’s goal to be carbon neutral across the life cycle of its products by fiscal year 2050.

Nissan CEO Makoto Uchida said: “The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”

By placing electrification at the core of its long-term strategy, Nissan aims to accelerate the electrification of its vehicle line-up and rate of technology innovation with investments of 2 trillion yen over the next five years.

The company is aiming for an electrification mix of more than 75% of its European sales, by 2026.

As part of the new strategy, Nissan has unveiled three concept cars to illustrate what its future model line-up will include.

At the core of each is the integration of all solid-state battery (ASSB) technology that integrates with optimised components into a skateboard-like structure that allows for a variety of vehicle types. These include the Max-Out sports car, Surf-Out pickup and Hang-Out crossover (pictured above).

Nissan says it will continue to evolve its exiting battery technologies, reducing the cost by 65% by 2028. It will introduce its proprietary ASSB by 2028. By reducing charging time to one-third, ASSBs will make EVs more efficient and accessible.

In the nearer term, Nissan’s Chill-Out concept (pictured below) sits on the brand’s existing EV platform and hints at what the Leaf replacement could look like.