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Kia appoints new customer experience manager

David Hart, Kia Motors UK

Kia Motors’ new customer experience manager has vowed to strengthen the brand’s partnership with dealers and help them to deliver “an industry-leading customer experience”.

David Hart has a decade of experience of roles within the Korean manufacturer and aims to bolster the offering of its 188 UK’s retailers following his appointment to his new post.

Kia’s dedicated customer experience improvement managers work with over 40 dealers at any one time across the UK, acting as a free consultancy service that works in partnership with the dealers to drive up customer satisfaction.

And Hart said: “I want to continue with the excellent work that has gone before, strengthen our partnership with our dealers and help them deliver an industry-leading customer experience in line with Kia’s expectations and most importantly, our customers’ expectations.”

Kia’s Customer Experience team is located within Kia’s Customer Quality department and comprises two staff based at Kia UK head office and three field-based team members. 

One recent customer experience initiative has involved contacting prospective customers to rate their test-drive experience.

This has resulted in much positive feedback and an average satisfaction score of 9.7/10 for the dealer network.

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