Automotive consultancy BTC has expanded its senior management team with the appointment of Paul Muers as global business development manager.
Prior to joining BTC, Muers (pictured) was European digital owner experience manager for Ford Europe where he was responsible for overseeing the owner’s website and app development, along with customer data collection and management.
He also played a key role in direct marketing communications used to build customer relations. Plus he worked as UK marketing manager and regional manager North UK at Ford.
In his new role at BTC, Muers will devise and implement non-UK growth strategies for BTC and its associated companies. This will include supporting manufactures in their expansion and development of automotive services.
Guy Allman, BTC chief executive, said: “Paul brings with him a wealth of experience in the automotive sector and will prove to be an asset in the expansion of our digital portfolio.
“With a strong background in aftermarket operations, Paul will help us to strengthen our position as a leading supplier of customer-focused automotive solutions.”