Mitsubishi Motors UK has strengthened its area manager team with the appointment of Brett Dawson (pictured).
Joining as the area manager for the North West, Dawson brings with him 34 years of motor trade experience and will act as the dealerships’ first point of contact, assisting 14 dealerships with sales and marketing.
Mitsubishi Motors UK’s head of corporate sales and field operations Clive Messenger said: “We want to provide our dealers with the best support possible and with Brett’s vast experience and hands-on knowledge of operating a busy dealership, we are positive that he will be able to help them achieve even greater success.
"Brett joins us at a very exciting time and we are delighted to welcome him to the team.”
Prior to his appointment, Dawson was an area manager for Subaru but has previously worked at Mitsubishi for 26 years.
“It was the chance to work with the brand again that attracted me to the role,” said Dawson.
“I’ve long admired Mitsubishi’s DNA – I can even remember being at the launch of the original Shogun – and I like how its vehicles combine supreme functionality with the latest technology. The PHEV is a superb example; it’s simply world-leading in what it does.”
“While the automotive industry has developed over the years, the nature of the trade has remained the same with the dealer model still essentially unchanged and vitally important. I’m really looking forward to using my experience to help our dealers achieve even better results and add to the strong growth of Mitsubishi Motors in the UK.”