AM Online

Video: TrustFord host ‘industry first’ Autism Hour

TrustFord Autism Hour 2017

TrustFord helped to raise awareness and understanding of autism through its participation in Autism Hour.

TrustFord joined other major taking part in the National Autistic Society’s nationwide initiative on October 2, becoming the “first and only automotive company to do so”.

Research from the National Autistic Society has shown that 64% of autistic people avoid going to the shops as they find the noise and light overwhelming, as well as feeling socially isolated due to a lack of public understanding of autism.

TrustFord dealerships made changes to their environments to make them more accessible to customers with autism.

These included: turning down music and other noise such as tannoy announcements and workshop noise; dimming dealership lights; and training staff in how to best serve customers with autism.

Madge Pattison, a TrustFord customer, has first-hand experience of the challenges a simple trip to the shops can present for those with autism, such as her eight-year-old granddaughter.

“Last week whilst shopping, the fire alarm went off. It was awful for her and it took her the rest of the day to calm down,” said Pattison.

Following the event, Madge thanked TrustFord colleagues for their work in making the dealership environment so welcoming for those with autism.

All dealerships in the region now offer pre-visit information booklets and sensory packs for children, ASD-friendly sessions at quieter times, chair leg protectors to stop scraping noises, and service advisors with an accredited AQA qualification in ‘Features of Autistic Spectrum Disorder’.

These, in conjunction with TrustFord’s long-running participation in the Motability car scheme – designed to provide cars and powered wheelchairs to disabled customers – are just some of the ways in which TrustFord continues to drive the standard in customer care.

Click here for talent & people best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.