Motors.co.uk has appointed the former general manager of Inchcape Retail as its new sales director.
Robinson (pictured) formerly of Vertu and Pendragon, has replaced Mark Hammond, who has moved to a group role with Motors.co.uk's parent company, Cox Automotive UK.
He brings more than two decades of experience, with his most recent role as general manager for Inchcape's Merdeces-Benz Derby dealership.
Robinson said: "I greatly enjoyed my time in retail and am passionate about using my experience to help improve the Motors.co.uk proposition to help dealers sell cars quickly and cost effectively.
“I was impressed by the energy and commitment from the team at Motors.co.uk and will help harness this to ensure it best meets the needs of our dealers.
"Every dealer will be looking to increase used car sales in 2018 whilst carefully managing costs.
"I recognised the importance of sites like Motors.co.uk in attracting in-market car buyers and wanted to find ways of utilising this data and experience to help our customers strengthen their businesses.
"Over the coming weeks, I will be meeting with our customers to understand their objectives and demonstrate to them our commitment and capabilities to build long-term partnerships."
Motors.co.uk managing director, Phill Jones, said: "We are delighted to welcome Marc to the Motors.co.uk family. His expertise on the day-to-day running of dealerships will give us priceless insight into how we can help our customers face their challenges.
"Marc's appointment is part of our ambition to make dealers more than just our customers and build strategic partnerships that see both parties mutually benefiting from working together and making car selling easier."