PSA Group has appointed Thierry Koskas as its new senior vice-president of sales and marketing.
The former executive vice-president of sales and marketing at Renault, Koskas will head up the sales and marketing department created by PSA in January 2015 from March 26.
In a statement issued today, PSA said that its sales and marketing department had been created with the intention of boosting the group’s commercial effectiveness, helping move the brands up the value chain and enhance the sales and marketing skills base of teams across the organisation.
The department operates globally for all of the brands – Peugeot, Citroën, DS Automobiles, Opel and Vauxhall – as well as for the Parts & Services Department.
In his new role Koskas will report to Carlos Tavares, chairman of the managing board at the PSA Group.
He replaces Albéric Chopelin, who will be continuing his career outside the group.