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Pentagon Motor Group appoints Sytner's Alwyn Harris as regional director

Pentagon Motor Group regional director for Lincoln and Scunthorpe, Alwyn Harris

Pentagon Motor Group has announced the appointment of Sytner Group used car supermarket division head of business Alwyn Harris as a regional director.

A career spanning time at Robins & Day, Bristol Street Motors, Hartwell Group, Evans Halshaw and Sytner’s used car supermarket division have equipped Harris with a range of industry experience prior to his appointment to the Derbyshire-based AM100 retail group.

Pentagon – part of the vehicle division of Imperial Holdings SA, the Motus Corporation, since its acquisition in August 2017 – has already added three Ford sites, two Peugeot sites, a Vauxhall and a Seat site so far this year and now operates 50 franchise outlets from 26 sites across the East Midlands, North West, South Yorkshire and Lincolnshire. 

Harris will assume responsibility for Pentagon’s two multiple franchise dealerships in Lincoln - including Vauxhall, Mazda, Citroen, Peugeot and Jeep on Tritton Road, and Renault, Dacia and Mitsubishi located on the city's Outer Circular Road - as well as the group’s Peugeot and Seat franchises in Scunthorpe. 

Pentagon managing director, David Lewis, said: “We have an outstanding team working right across the group’s business operations.

“People of the calibre of Alwyn Harris are important to the future development of our business. We are delighted to welcome him to Pentagon.”

Harris will join Pentagon immediately on completing his notice period with the Sytner Group.

He started his automotive career in sales at Robins & Day Peugeot, in Lincoln and Sheffield, before progressing through to general management and joining Bristol Street Motors’ with the Peugeot brand in Oxford.

Harris subsequently joined the Hartwell Group where he headed a large multi-franchise business including Vauxhall, Ford, Citroen, Fiat and was also Hartwell’s brand manager for Nissan.

Following this he was a regional franchise director at Evans Halshaw with responsibility for the Peugeot division, Citroen York and Motorhouse Cheltenham.

Most recently Harris has been head of business with Sytner Group’s Car Shop used car supermarket division in Manchester and Sheffield, where he handled for an £80m turnover and a team of 140 people.

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