AM Online

Autotech Recruit appoints Laurence Abbot as marketing and technology director

Autotech Recruit has welcomed Laurence Abbott as its new marketing and technology director, to spearhead its technical developments.

The new role was created to underpin the company’s objective to develop technical solutions that will equip both contractors and clients with digital tools to drive efficiency, while streamlining recruitment and training processes.

Autotech Recruit believes technology will play a vital role within the automotive aftermarket, and it has a desire to be at the forefront of this.

Developments include a bespoke client portal, which gives businesses total real-time visibility of bookings and placements, to cutting-edge digital tools for the company’s network of temporary vehicle technicians and MOT testers.

Abbott will now drive these technical developments forward, as well working with the existing marketing team to develop and enhance the ongoing marketing and PR strategy.

As a former director of digital agency, FNSCreative, he has worked extensively alongside Autotech Recruit since 2010 when the company was founded. Through FNSCreative he has worked on projects for clients such as Helly Hansen, Audi, Renault, Novo Nordisk and Cambridge University Press. Abbott now joins Autotech Recruit permanently.

“In the last decade I have seen Autotech Recruit grow significantly,” he said. “During this time we have discussed several technical developments and system integrations which would help streamline processes and drive the business forward, and I am now delighted that, as a member of the team, I can bring these plans to fruition."

The latest issue of AM

In this issue

Livingstone Motor Group: MD hungry for growth

Car retailers to ditch traditional KPIs in 2023

AM Awards 2023: put your name forward for a confidence-boosting win

Race is on for premium segment's 'magic money tree'

New car registrations grow for fourth consecutive month

Finance: subscriptions market continues to mature

When will car subscriptions become mainstream?

Change ahead for point-of-sale finance

Launch report: GWM Ora Funky Cat

 VIDEO: 14 Automotive Management Live sessions

Read now

Click here for talent & people best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.