Nicola Dobson has been named as the new marketing director for Citroen UK, replacing Souad Wrixen who will take up a new role within the Stellantis UK operation.
Dobson has worked within the Group for 20 years, having joined via the Graduate Programme in 2000 after leaving university.
She has held roles in supply & distribution, fleet and retail sales – most recently as head of product and pricing at Peugeot UK.
In her new position Dobson will oversee the implementation Citroen’s electrification strategy in the UK, with all three models in the LCV range featuring battery electric versions by the end of this year and the entire range offering either full electric or plug-in hybrid variants by 2025.
In addition, she will work closely with the wider Citroen UK team to implement the 'Advance UK’ mid-term plan, which was introduced last year.
Eurig Druce, Citroen UK's managing director, said: “I'm delighted to welcome Nicola to Team Citroen. Nicola joins us at an exciting time for Citroen in the UK, as we implement the Citroen 'Advance UK' plan, commence our new sponsorship of the TV channel Dave, busily launch New C4, and introduce a host of new products in our electrification offensive. I look forward to working with Nicola and wish her the very best in her new role.”