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Mike Jones joins Wayroo as a non-executive advisor to the board

ASE chairman Mike Jones

Automotive software company Wayroo has welcomed ex-ASE chairman Mike Jones to its board, as a non-executive advisor.

The business specialises in digitisation and automation and is expanding its team to help support the opportunity for dealerships to operate a more "cost effective and profitable model".

Jones said: “It is vital automotive retailers improve speed of lead response whilst also keeping a lid on cost and the Wayroo automated process seamlessly links leasing companies with retailer offers. This is a must to efficiently gain market and leave retailers free to concentrate on doing what they do best.”

An accountant by training, he began his career working for PwC in both Manchester and Vancouver.

Jones helped oversee the merger that created ASE Global in 2009, a business with a 45-year history that now spans 14 international offices, serving thousands of clients across 66 markets.

ASE Automotive Solutions was acquired by Canadian software investment firm Valsoft in May 2021. Jones stepped down from his position as chairman when the acquisition concluded.

Sanj Gidda, CEO & Founder of Wayroo, added: “As the automotive industry continues to adapt to the many changes and challenges impacting operations today, digitisation and efficiency continues to play a pivotal role in both revenue optimisation and growth strategies.

“With digital engagement playing an increasingly important trait in both B2B and B2C channels, there is significant opportunity for dealerships to move away from manual processes which have driven operating costs to an unsustainable level.

“As Wayroo continues to expand, we are thrilled to have Mike Jones join the team. Mike brings an extensive level of experience and depth of understanding to help us deliver an exciting set of products over the coming years.”

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