Digital automotive retail finance specialist iVendi has continued its recruitment of C-suite executives with the appointment of former Cox Automotive Europe board member Darren Sinclair.

Sinclair joins the business as its first chief commercial officer as it embarks on a plan to triple revenues within three years.

His appointment comes within weeks of the arrival of former Chrysalis-Solmotive co-owner Paul Bennett as iVendi’s senior vice president for international business and banking alliances and Simon Hunt in to the newly-created role of head of information security and compliance.

Commenting on Sinclair’s arrival, iVendi chief executive, James Tew, said: “Darren is one of the most experienced and capable people in the automotive digital retail sector and a significant addition to our board as we embark on our next phase of expansion.

“We now feel that we have the right team, the right product and the right support in place to really make a further and significant impact in the UK, Europe and even further afield. These are exciting times at iVendi.”

Until August, Sinclair was a Cox Automotive Europe board member with responsibility for operational and strategic leadership of the company’s digital retail solutions businesses, Modix and Codeweavers.

He also spent five years as managing director of Modix both in the UK and internationally and served more than 20 years at Auto Trader UK, ultimately as digital operations director.

Sinclair said that he was looking forward to helping iVendi fulfil its “ambitious and credible” growth plans.

He said: “iVendi has created an enviable market position for itself with a strong presence in the digital automotive retail sector both in the UK and Germany, offering an advanced and scalable solution ideal for manufacturers, retailers and lenders.

“The company has ambitious and credible plans to expand rapidly over the next three years and I am delighted to be asked to be part of that adventure. There is huge potential here to build on already-impressive achievements.”