CitNow has named Sinclair Volkswagen Cardiff as the overall winner of its 2016 Video Awards at London’s BAFTA in Piccadilly.
Sinclair’s brand consultant Stephanie Ranson and transaction manager Sophie Lewis impressed the judges with an in-depth demonstration of adaptive cruise control.
The entry takes the overall prize as well as winning the most creative use of CitNow video category.
Lewis, who drove the car in the video, added: “It’s great to think that something we use every single day for work has won us an award. We are feeling quite overwhelmed by it all.”
Halliwell Jones MINI Wilmslow was the first winner of the chairman’s award, for its entry, which used placards to add a personalised message to a new car delivery.
Winners were selected out of entries submitted by CitNow customers by a panel of automotive experts.
Andrew Howells, chairman and founder of CitNow, said: “The professionalism and volume of the entries we received is demonstrative of the impact video continues to have on the automotive industry; it is hugely rewarding to witness dealers and workshops embracing the benefits of the technology, exercising their own creativity and enhancing the customer experience.
“We warmly congratulate all of our winners and entrants who will undoubtedly continue to use video to its full potential to raise the benchmark of customer experience within their businesses.”
The full list of winners:
Best overall video - Sinclair Volkswagen, Cardiff
Best workshop video - winner: JCT600 Mercedes-Benz, Chesterfield; highly commended: WJ King SEAT, Bromley
Best sales video - winner: Telford Skoda, Carlisle; highly commended: Mon Motors Audi, Bristol
Best bodyshop video - winner: Spraytech, Enfield; highly commended: Sytner Accident Repair Centre, Oldbury
Best overseas video - winner: DEX Easy Car Shopping, Hooglede; highly commended: Barcelona Premium Plaza Cerda BMW, Barcelona
Best web video - Rowes Garage Plymouth
Most creative use of video - Sinclair Volkswagen, Cardiff
Chairman’s Award - Halliwell Jones Mini, Wilmslow
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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