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Cooper Solutions’ FullAuction platform celebrates record sales

Cooper Solutions’ trade-only online vehicle auction platform facilitated a total of over 14,600 car sales in 2016 to realise record performance.

FullAuction experienced its busiest year since its 2011 launch to continue annual 20% increase with “excellent CAP clean % and gross profit performance” a statement from the business said.

Continued investment in the functionality of FullAuction was credited with attracting new buyers, as well as the breadth of stock available and the absence of buying fees.  

Simon Whicher, general manager at Cooper Solutions, said: “The success of FullAuction reflects dealer demand for digital auctions as an effective way to buy and sell stock.

“We continue to invest in FullAuction with the launch of mobile bidding for dealers in 2017, offering a seamless experience across all web enabled devices for buying and selling on the go. This is part of our ongoing commitment to delivering the best in digital solutions for dealers.”

Lee Ritchie from Westgrove Cars in Ashford, Middlesex, said: “I have been using FullAuction since August 2011 and find it to be a highly effective way to source stock.  With no buying fees and nationwide stock, it is my first place to buy quality trade vehicles.  The staff at FullAuction are always provide a personal service and are friendly and efficient.”

Russell Cudd, brand manager at Beadles KIA, Coulsdon, said:  “We have been using FullAuction for the last year and have seen dramatic improvements in our trade sales prices. Overall we have seen an increase in profitability.”

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