Sytner’s flagship Porsche dealership in Glasgow has emerged as the big winner at the third annual CitNOW Video Awards.
The event, held yesterday at the home of BAFTA in Piccadilly, London, rewarded the best video presenters from car deakerships across the UK after a panel of judged whittled 852 entries down to the cream of the crop.
CitNOW founder Andrew Howells said: “The quality of this year’s CitNOW Video Awards entries is testimony to the commitment and passion for the automotive industry globally and we congratulate all of our winners on their achievements.”
Porsche retailers faired best across the board, the sports car manufacturer scooping awards in the best Sales, Best Overseas and Best Overall CitNOW video categories.
The Best Sales Video, which also won the Best Overall prize, was a detailed presentation of a used 911 for a prospective customer by Sytner Specialist Division Porsche presenter Craig Young.
In the Best Overseas Video category, meanwhile, Porsche Zentrum Recklinghausen’s overview of the manufacturer’s current car range won plaudits for its level of detail and professionalism.
Also gaining plaudits for their work with video were Marshall’s Newbury Skoda facility, which claimed the best Workshop Video category and JCT600’s Body Clinic in Sheffield, which secured the Bodyshop title.
Independent Tustain Motors was highly commended in the Best Sales Video category.
In the Web category, Arnold Clark Hillington Renault took the honours, with a high-quality video presentation.
Capturing the ‘new car’ feeling, Bath Audi sang to victory in the Most Creative Use of CitNOW Video category with its cover of ‘Feeling Good’, starring a very satisfied A7 buyer.
CitNOW video technology is expanding rapidly. In 2017 the business made its first appearance in the 2017 FT1000 list of fastest-growing businesses in the top 20%, appearing at number 176.
CitNOW works with 94 of the top 100 dealership groups in the UK and with 36 car manufacturers globally.
Howells added: “Record numbers of automotive professionals are using CitNOW to build their businesses on a foundation of trust and transparency. Their digital aptitude and creativity suggests that the industry is increasingly well-prepared for the future ahead.”
Below is the list of winners from the awards night:
Best CitNOW Workshop Video
Winner: Marshall Skoda, Newbury
Highly commended: Dick Lovett BMW, Bristol
Best CitNOW Sales Video
Winner: Sytner Specialist Division Porsche, Glasgow
Highly commended: Tustain Motors, Ashington
Best CitNOW Web Video
Arnold Clark Hillington Renault
Best CitNOW Bodyshop Video
JCT600 Body Clinic, Sheffield
Best CitNOW Overseas Video
Winner: Porsche Zentrum, Recklinghausen
Highly commended: Scherer Chevrolet Buick GMC Ltd
Most Creative Use of CitNOW Video
Best Overall CitNOW Video
Sytner Specialist Division Porsche, Glasgow