The car retail sector’s MotorEasy, Warranty Assist, Motokiki and Motor Angel aftersales customer acquisition and retention tool suppliers have been brought together through the launch of Intelligent Motoring.
The new business, led by Warranty Direct founder and Motoreasy chief executive Duncan McClure Fisher, will aim to combine their resources to deliver a unique suite of products to enhance the ownership experience at every stage of a vehicle’s lifecycle.
A statement announcing the formation of Intelligent Motoring described the new business as an aftersales "powerhouse", adding that its unification of various brands would benefit manufacturers, dealers, service outlets and consumer brands who have “the ambition to deliver the ultimate vehicle ownership experience for consumers”.
McClure Fisher, who has previously featured in AM’s ‘5 minutes with… ‘ feature series in his capacity as Motoreasy’s chief executive, said: “Whilst we remain fully committed to growing the success of MotoryEasy, Warranty Assist, Motokiki and Motor Angel in their own right, we have been increasingly working with trusted automotive brands from across the industry to enhance their customer proposition by overlaying our innovative, ready-to-go or bespoke vehicle ownership solutions.
“The launch of Intelligent Motoring marks our ambition to amplify this success, bringing together under one umbrella our network of over 10,000 garages, agile technology capabilities, data and CRM intelligence and the exemplary technical expertise of our call-centre operatives.
“By unlocking these services for the benefit of the entire motoring ecosystem, we can collectively offer consumers more choices at every stage of the ownership journey, that meet their individual needs at competitive prices.”
McClure Fisher previously sold his Warranty Direct business to BNP Paribas and also recently sold Auto Trust, the largest Dutch warranty and maintenance provider, to Bovag/Bovemij, the Dutch motoring association and insurance company.
Intelligent Motoring’s launch statement said that its portfolio of value-added solutions could be white labelled in the name of its clients to deliver immediate consumer benefits or tailored to meet the specific profile of each client’s customer base.
Alternatively, Intelligent Motoring’s suite of back-office platforms could be employed by its clients to enhance their own customer acquisition and retention activities.
It added: “Crucially, the data gathered by Intelligent Motoring via its consumer and dealer-facing solutions gives the business invaluable insights into the profile and psychology of today’s car owners, which enables it to deliver the right products at the right time for both its clients and their customers.”