It’s no secret that car sales are increasingly influenced by technology, with digital tools and services now forming a central part of the customer journey.
A study of dealer sales has shown that an effective customer contact strategy could increase customer retention rates, despite a falling market.
Car dealers can improve business retention rates through the use of a dedicated customer contact strategy – even in a declining market.
Mini owners will be able to benefit from a range of bespoke features for their cars as the brand takes advantage of 3D printing and laser lettering technology to widen their accessory options.
The UK’s fifth Dacia Day will offer 500 customers test drives as part of a series of Europe-wide events to celebrate the brand's "strong sense of community".
Santander Consumer Finance has launched a ‘customers for life’ programme in response to dealer demand.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues