customer retention
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Opinion 5 AugCar dealers must consider the 'lifetime value' of their customers, opinion
For many years a bugbear of the motor industry is the transactional and infrequent relationship the car dealers has with their customers.
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Opinion 3 AprGuest opinion: AI will boost retention, not devastate the retail workforce
It’s no secret that car sales are increasingly influenced by technology, with digital tools and services now forming a central part of the customer journey.
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Market Insight 14 MayDealers can increase customer retention despite falling market, study claims
A study of dealer sales has shown that an effective customer contact strategy could increase customer retention rates, despite a falling market.
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Finance 30 AprCar dealers advised to improve finance retention rates through 'dedicated customer contact strategy'
Car dealers can improve business retention rates through the use of a dedicated customer contact strategy – even in a declining market.
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Aftersales 2 Jan3D printing builds Mini customisation options
Mini owners will be able to benefit from a range of bespoke features for their cars as the brand takes advantage of 3D printing and laser lettering technology to widen their accessory options.
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Manufacturer 18 AugFifth ‘free to attend’ Dacia Day offers 500 test drives
The UK’s fifth Dacia Day will offer 500 customers test drives as part of a series of Europe-wide events to celebrate the brand's "strong sense of community".
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Car Dealer News 7 Aug
Santander Consumer Finance launches 'customers for life' programme for dealers
Santander Consumer Finance has launched a ‘customers for life’ programme in response to dealer demand.
