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ClickDealer to use anonymous DMS data to allow benchmarking

Click Dealer has released its first Data Insights Report, to allow used car dealers to benchmark.

By aggregating its data from the last 12 months, Click Dealer can provide a highly accurate benchmark so that dealers can see just how well they are performing with a series of KPI’s on critical business areas.

The top four indicators reveal the following mean averages:

  • On average dealers sold 303 used units
  • Average annual advertising spend was £42,550 per dealer, or £147 per unit sold
  • The national average Stand in Value (SIV) per vehicle sold was £357
  • Average margin was £1283 per sale

“At Click Dealer, we have a strong data driven philosophy and we can help dealers to enhance their bottom-line with the technology at our disposal. The first step in improving performance must be checking out the ‘current reality’ in order to plan for the future,” noted ClickDealer MD Gerry Moxham (pictured).

“Given the scale of the data sources, dealers can rely upon the statistical significance of our data and benchmark their activities. These top line figures now enable dealers to instantly gain a picture of exactly how well they are performing. It will be fascinating to see how these KPIs and the wider ones within our report develop in the months and years ahead.”



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