customer research
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Market Insight 20 May
Car showroom re-opening 'major trigger' to UK's automotive recovery
Over two-thirds of car buyers want to purchase their next vehicle face-to-face, despite the risks posed by the COVID-19 coronavirus – highlighting the importance of showrooms’ June 1 reopening.
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Market Insight 15 AprA fifth of consumers to buy cars 'immediately after' coronavirus lockdown
Almost a fifth of car buyers are poised to make a purchase as soon as the current COVID-19 coronavirus lockdown is lifted, according to survey data published by What Car?.
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Supplier News 17 JulCar buyers perceive dealers' failure to evolve, Auto Trader report finds
Despite the advent of online car retail platforms and an attempt to deliver soft-touch approach in showrooms, 52% of car buyers feel that the sales process has not changed.
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Market Insight 8 May60% of motorists ‘need convincing’ about EVs, says Jardine Motor Group
Research conducted by Jardine Motor Group suggests that 60% of UK motorists remain unconvinced by electric vehicles (EVs) and plug-in hybrids (PHEVs), despite a 12.7% rise in sales of to the end of April.
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Used Cars 7 AugUsed car customers now demand ‘second-to-none’ buying experience, says CitNOW
Used car buyers are expecting a purchase experience on a par with new, according to CitNOW research to be explored at the video specialist’s Best Practice session at Automotive Management Live 2018.
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Market Insight 11 JunUK drivers considering EV ownership increased by 50% in 12 months, claims Close Brothers
The number of UK drivers considering EV ownership has doubled in the past year according to Close Brothers Motor Finance's Britain Under the Bonnet report.
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Digital Marketing 21 MayiVendi publishes first-ever Report on Online Motor Retailing
“Car dealers need to make their pretty websites into e-commerce platforms”, iVendi chief executive James Tew has insisted following the publication of the finance specialist’s first-ever Report on Online Motor Retailing.
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Car Dealer News 16 Jan70% of UK motorists prefer independent garages over main dealer, Servicing Stop reveals
A new survey by Servicing Stop has revealed that 70% of UK motorists would prefer to visit an independent garage than a main dealer to meet their car's maintenance needs.
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Opinion 4 JanGuest opinion: Experiential communication will help car dealers combat online sales pressures
Traditional selling techniques have increasingly come under pressure to perform with the continued sophistication of digital offerings.
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Car Dealer News 8 Dec78% of British car buyers will research before purchasing, study reveals
Black Horse has uncovered evidence that 22% of potential car buyers do no research at all before arriving on a dealer's forecourt.
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Market Insight 21 AugMotorists aged 18 to 24 most likely to adopt EVs, says AA study
A study conducted by the AA has suggested that drivers aged 18 to 24 are more likely to adopt EV technology – harbouring fewer concerns about range and cost than older motorists.
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Car Dealer News 17 May
Online car sales could spark 27,000 dealership jobs losses within a decade
Car dealers are being urged to move with the time in a bid to avoid a predicted trend which could see online car sales lead to the loss of 27,000 automotive sales jobs by 2027.
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Market Insight 16 MayCar sharing a growing alternative to ownership, survey reveals
More than a third of consumers now feel that ride hailing or car-sharing are viable alternatives to vehicle ownership according to the results of a survey of 8,000 people carried out by Capgemini.
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Used Cars 26 AprDivorcees and older people haggle best, iVendi finds
Divorcees and older people are probably the most successful people when haggling on used car prices, according to iVendi research.
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Digital Marketing 6 AprNFDA Trusted Dealers generates online traffic growth
NFDA Trusted Dealers is celebrating strong growth results from the first quarter of 2017 as buyers dwell for longer online and retailers benefit from increased quality leads.
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Market Insight 6 MarAuto Trader Market Report presents 'positive outlook' for dealers
Auto Trader has said that the findings of its latest Market Report are “good news for dealers” as 81% of car owners expressed a desire to own a car throughout the course of their lifetime.
