customer research
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Market Insight 15 Jan
SMEs think businesses have a responsibility to switch to EVs
The majority (94%) of SME owners believe UK businesses have a responsibility change them to electric vehicles (EVs), according to research by Cambridge & Counties Bank.
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Market Insight 4 Dec
Government’s 2030 car sales ruling increases EV engagement
The Government’s decision to bring forward the ban on the sale of new internal combustion engine (ICE) cars to 2030 resulted in a spike in engagement of electric vehicles (EVs) on AutoTrader’s marketplace.
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Market Insight 20 Nov
EV enquiries soared 500% after Government’s 2030 car sales ruling
Electric vehicle (EV) enquiries soared by 500% after this week’s UK Government announcement that it plans to ban the sale of cars and vans powered wholly by petrol or diesel engines in 2030.
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Market Insight 11 Nov
Parkers finds 95% of car buyers remain ‘in market’ despite lockdown
Increasingly stringent COVID-19 mitigation measures across the UK have failed to deter car buyers from their purchasing journey, with 95% still ‘in-market’ according to new research by Parkers.
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Market Insight 15 Jul
COVID-19 lockdown boosts car buyers’ budget and credit ratings
Car buyers who reined-in their spending during the COVID-19 lockdown period have returned to the market with improved credit ratings and higher budgets, research suggests.
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Market Insight 20 May
Car showroom re-opening 'major trigger' to UK's automotive recovery
Over two-thirds of car buyers want to purchase their next vehicle face-to-face, despite the risks posed by the COVID-19 coronavirus – highlighting the importance of showrooms’ June 1 reopening.
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Market Insight 15 Apr
A fifth of consumers to buy cars 'immediately after' coronavirus lockdown
Almost a fifth of car buyers are poised to make a purchase as soon as the current COVID-19 coronavirus lockdown is lifted, according to survey data published by What Car?.
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Supplier News 17 Jul
Car buyers perceive dealers' failure to evolve, Auto Trader report finds
Despite the advent of online car retail platforms and an attempt to deliver soft-touch approach in showrooms, 52% of car buyers feel that the sales process has not changed.
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Market Insight 8 May
60% of motorists ‘need convincing’ about EVs, says Jardine Motor Group
Research conducted by Jardine Motor Group suggests that 60% of UK motorists remain unconvinced by electric vehicles (EVs) and plug-in hybrids (PHEVs), despite a 12.7% rise in sales of to the end of April.
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Used Cars 7 Aug
Used car customers now demand ‘second-to-none’ buying experience, says CitNOW
Used car buyers are expecting a purchase experience on a par with new, according to CitNOW research to be explored at the video specialist’s Best Practice session at Automotive Management Live 2018.
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Market Insight 11 Jun
UK drivers considering EV ownership increased by 50% in 12 months, claims Close Brothers
The number of UK drivers considering EV ownership has doubled in the past year according to Close Brothers Motor Finance's Britain Under the Bonnet report.
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Digital Marketing 21 May
iVendi publishes first-ever Report on Online Motor Retailing
“Car dealers need to make their pretty websites into e-commerce platforms”, iVendi chief executive James Tew has insisted following the publication of the finance specialist’s first-ever Report on Online Motor Retailing.
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Car Dealer News 16 Jan
70% of UK motorists prefer independent garages over main dealer, Servicing Stop reveals
A new survey by Servicing Stop has revealed that 70% of UK motorists would prefer to visit an independent garage than a main dealer to meet their car's maintenance needs.
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Opinion 4 Jan
Guest opinion: Experiential communication will help car dealers combat online sales pressures
Traditional selling techniques have increasingly come under pressure to perform with the continued sophistication of digital offerings.
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Car Dealer News 8 Dec
78% of British car buyers will research before purchasing, study reveals
Black Horse has uncovered evidence that 22% of potential car buyers do no research at all before arriving on a dealer's forecourt.
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Market Insight 21 Aug
Motorists aged 18 to 24 most likely to adopt EVs, says AA study
A study conducted by the AA has suggested that drivers aged 18 to 24 are more likely to adopt EV technology – harbouring fewer concerns about range and cost than older motorists.
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Car Dealer News 17 May
Online car sales could spark 27,000 dealership jobs losses within a decade
Car dealers are being urged to move with the time in a bid to avoid a predicted trend which could see online car sales lead to the loss of 27,000 automotive sales jobs by 2027.
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Market Insight 16 May
Car sharing a growing alternative to ownership, survey reveals
More than a third of consumers now feel that ride hailing or car-sharing are viable alternatives to vehicle ownership according to the results of a survey of 8,000 people carried out by Capgemini.
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Used Cars 26 Apr
Divorcees and older people haggle best, iVendi finds
Divorcees and older people are probably the most successful people when haggling on used car prices, according to iVendi research.
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Digital Marketing 6 Apr
NFDA Trusted Dealers generates online traffic growth
NFDA Trusted Dealers is celebrating strong growth results from the first quarter of 2017 as buyers dwell for longer online and retailers benefit from increased quality leads.